Texas A&M School of Performance, Visualization, & Fine Arts
Texas A&M School of Performance, Visualization, & Fine Arts
New TAMU PVFA Redesign, Triples Visitor Retention
New TAMU PVFA Redesign, Triples Visitor Retention
Overview
Overview
Overview
I led a redesign initiative at Texas A&M's Performance, Visualization, and Fine Arts department to address declining user engagement and usability concerns.
Our primary focus was crafting an informative and user-friendly website, establishing it as the digital hub for the newly created department combining arts and technology.
The successful redesign received a user satisfaction rating of 80% among students and faculty, with particular praise for the interactive degree planner, which students found exceptionally helpful.
I led a redesign initiative at Texas A&M's Performance, Visualization, and Fine Arts department to address declining user engagement and usability concerns.
Our primary focus was crafting an informative and user-friendly website, establishing it as the digital hub for the newly created department combining arts and technology.
The successful redesign received a user satisfaction rating of 80% among students and faculty, with particular praise for the interactive degree planner, which students found exceptionally helpful.
I led a redesign initiative at Texas A&M's Performance, Visualization, and Fine Arts department to address declining user engagement and usability concerns.
Our primary focus was crafting an informative and user-friendly website, establishing it as the digital hub for the newly created department combining arts and technology.
The successful redesign received a user satisfaction rating of 80% among students and faculty, with particular praise for the interactive degree planner, which students found exceptionally helpful.
My Role
My Role
My Role
Lead UI Designer, UX Researcher
Lead UI Designer, UX Researcher
Lead UI Designer, UX Researcher
Timeline
Timeline
Timeline
Aug 2022 - Dec 2022
Aug 2022 - Dec 2022
Aug 2022 - Dec 2022
Team
Team
Team
Hannah Boyd,
Gabrielle Beauregard, Natalya Abrahamian
Hannah Boyd,
Gabrielle Beauregard,
Natalya Abrahamian
Hannah Boyd,
Gabrielle Beauregard, Natalya Abrahamian
Problem Scope
Problem Scope
The Texas A&M Performance, Visualization, and Fine Arts website faced low user engagement and usability issues.
The Texas A&M Performance, Visualization, and Fine Arts website faced low user engagement and usability issues.
The Texas A&M Performance, Visualization, and Fine Arts website faced low user engagement and usability issues.
Its outdated design and poor navigation hindered students and faculty from easily accessing essential information, prompting the need for a comprehensive redesign.
Its outdated design and poor navigation hindered students and faculty from easily accessing essential information, prompting the need for a comprehensive redesign.
Design Goal
Design Goal
Providing PVFA students and staff with an intuitive, user-friendly interface that simplifies the process of finding information
Providing PVFA students and staff with an intuitive, user-friendly interface that simplifies the process of finding information
Providing PVFA students and staff with an intuitive, user-friendly interface that simplifies the process of finding information
Design Strategy
Design Strategy
Clear Information Architecture
Clear Information Architecture
Establishing a well-organized structure and navigation system to help users easily locate and access information within the website.
Establishing a well-organized structure and navigation system to help users easily locate and access information within the website.
Accessible Design
Accessible Design
Developing a design system that closely follows A&M brand guidelines and meets WCAG standards, ensuring accessibility and inclusivity for all users.
Developing a design system that closely follows A&M brand guidelines and meets WCAG standards, ensuring accessibility and inclusivity for all users.
Developing a design system that closely follows A&M brand guidelines and meets WCAG standards, ensuring accessibility and inclusivity for all users.
Aesthetic Overhaul
Aesthetic Overhaul
Transforming the visual appeal of each page to resonate with the lively atmosphere and student culture of PVFA.
Transforming the visual appeal of each page to resonate with the lively atmosphere and student culture of PVFA.
Adjusting page content to meet user needs and adding captivating imagery that mirrors the department's identity.
Interactive Features
Interactive Features
Creating a dynamic and responsive interface that encourages user interaction and participation.
Creating a dynamic and responsive interface that encourages user interaction and participation.
Updated PVFA Home Page
Updated PVFA Home Page
Revamped Landing Page
Revamped Landing Page
Upon arrival, users are welcomed by a vibrant hero slider that showcases upcoming events, student achievements, and faculty recognitions.
Plus, we've simplified navigation by removing outdated pages and restructuring the menu for easier browsing.
Furthermore, the revamped events and news section ensures that students have access to up-to-date information about departmental events and news, fostering a sense of community and engagement
Upon arrival, users are welcomed by a vibrant hero slider that showcases upcoming events, student achievements, and faculty recognitions.
Plus, we've simplified navigation by removing outdated pages and restructuring the menu for easier browsing.
Furthermore, the revamped events and news section ensures that students have access to up-to-date information about departmental events and news, fostering a sense of community and engagement