Texas A&M Physics & Astronomy
Texas A&M Physics & Astronomy
Texas A&M Physics & Astronomy
Launching The New Texas A&M Physics & Astronomy Site
Launching The New Texas A&M Physics & Astronomy Site



Overview
Overview
Overview
I spearheaded a redesign initiative at Texas A&M's Physics & Astronomy Department to combat declining student engagement and enrollment.
Focused on accessibility and user-centric design, we transformed the website into a central hub for over 22,500 students, faculty, and visitors, offering easy access to educational resources and support services.
The successful website relaunch established a new standard of excellence within the department, earning widespread praise and contributing to a remarkable 25% increase in user engagement and a substantial boost in student enrollment.
I spearheaded a redesign initiative at Texas A&M's Physics & Astronomy Department to combat declining student engagement and enrollment.
Focused on accessibility and user-centric design, we transformed the website into a central hub for over 22,500 students, faculty, and visitors, offering easy access to educational resources and support services.
The successful website relaunch established a new standard of excellence within the department, earning widespread praise and contributing to a remarkable 25% increase in user engagement and a substantial boost in student enrollment.
My Role
My Role
My Role
Front-End Developer & UI Designer
Front-End Developer & UI Designer
Front-End Developer & UI Designer
Timeline
Timeline
Timeline
Jan 2020 - Sept 2023
Jan 2020 - Sept 2023
Jan 2020 - Sept 2023
Team
Team
Team
Ryan Carmichael
Ryan Carmichael
Ryan Carmichael
Problem Scope
Problem Scope
Texas A&M students and faculty encounter frustration due to the department's website functionality issues and outdated content.
Texas A&M students and faculty encounter frustration due to the department's website functionality issues and outdated content.
Texas A&M students and faculty encounter frustration due to the department's website functionality issues and outdated content.
The previous website presented obstacles for current and prospective students in locating current physics degree plans, courses, and syllabi.
Users often experienced frustration due to broken links and outdated pages, which limited their academic pursuits and access to vital resources.
The previous website presented obstacles for current and prospective students in locating current physics degree plans, courses, and syllabi.
Users often faced frustration due to broken links and outdated pages, limiting their academic pursuits and access to vital resources.
Design Goal
Design Goal
Ensure effortless content discovery and an enjoyable browsing experience.
Ensure effortless content discovery and an enjoyable browsing experience.
Ensure effortless content discovery and an enjoyable browsing experience.
Design Strategy
Design Strategy
Establish Simple Navigation
Establish Simple Navigation
Enhance navigation by eliminating unnecessary pages, and introducing side menus for inner pages.
Enhance navigation by eliminating unnecessary pages, and introducing side menus for inner pages.
Add Search Function
Add Search Function
Implementing a search feature to assist users in quickly finding information or resources.
Implementing a search feature to assist users in quickly finding information or resources.
Revitalize Page Appearance
Revitalize Page Appearance
Adjusting page content to meet user needs and adding captivating imagery that mirrors the department's identity.
Adjusting page content to meet user needs and adding captivating imagery that mirrors the department's identity.
Adjusting page content to meet user needs and adding captivating imagery that mirrors the department's identity.
Updating Dept. Events & News
Updating Dept. Events & News
Upgrading this section to ensure timely updates and incorporate captivating imagery for enhanced engagement.
Upgrading this section to ensure timely updates and incorporate captivating imagery for enhanced engagement.
Updated Home Page
Updated Home Page
Revamped Landing Page
Revamped Landing Page
Revamped Landing Page
Upon arrival, users are welcomed by a vibrant hero slider that showcases upcoming events, student achievements, and faculty recognitions.
Plus, we've simplified navigation by removing outdated pages and restructuring the menu for easier browsing.
Furthermore, the revamped events and news section ensures that students have access to up-to-date information about departmental events and news, fostering a sense of community and engagement
Upon arrival, users are welcomed by a vibrant hero slider that showcases upcoming events, student achievements, and faculty recognitions.
Plus, we've simplified navigation by removing outdated pages and restructuring the menu for easier browsing.
Furthermore, the revamped events and news section ensures that students have access to up-to-date information about departmental events and news, fostering a sense of community and engagement
Updated Academic Pages
Updated Academic Pages
Undergraduate Courses
Undergraduate Courses
Undergraduate Courses
The undergraduate course pages have been overhauled to provide a more user-friendly experience.
Now, students pursuing either the physics or astronomy track can conveniently access their requirements interactively.
Users can easily toggle between viewing a comprehensive overview of both tracks, just the physics courses or only the astronomy courses.
The undergraduate course pages have been overhauled to provide a more user-friendly experience.
Now, students pursuing either the physics or astronomy track can conveniently access their requirements interactively.
Users can easily toggle between viewing a comprehensive overview of both tracks, just the physics courses or only the astronomy courses.
Updated Academic Pages
Updated Academic Pages
Degree Options
Degree Options
Degree Options
The undergraduate degree options page has been redesigned to offer users a more informative experience.
Now, each degree track includes a comprehensive description, providing users with valuable insights into the curriculum and objectives of their chosen track.
Additionally, users can download a PDF document outlining the required courses for their preferred degrees.
The undergraduate degree options page has been redesigned to offer users a more informative experience.
Now, each degree track includes a comprehensive description, providing users with valuable insights into the curriculum and objectives of their chosen track.
Additionally, users can download a PDF document outlining the required courses for their preferred degrees.
Updated Navigation
Updated Navigation
Floating Navigation
Floating Navigation
Floating Navigation
We've added a practical floating navigation bar on secondary pages, allowing users to quickly and confidently navigate between sections.
This feature ensures users can smoothly navigate between pages while retaining their sense of direction.
Additionally, we've included breadcrumbs across each page to inform users of their current location on the website
We've added a practical floating navigation bar on secondary pages, allowing users to quickly and confidently navigate between sections.
This feature ensures users can smoothly navigate between pages while retaining their sense of direction.
Additionally, we've included breadcrumbs across each page to inform users of their current location on the website
Updated Community Engagement
Updated Community Engagement
Event Section
Event Section
Event Section
With a fresh look, the event section now features a visually appealing UI card format, presenting event details such as image, name, description, date, time, location, and filter tags.
Clicking on an event title seamlessly directs users to a dedicated page for comprehensive information, including speaker bios.
Additionally, users can utilize the new search function to find events based on keywords, dates, or categories
With a fresh look, the event section now features a visually appealing UI card format, presenting event details such as image, name, description, date, time, location, and filter tags.
Clicking on an event title seamlessly directs users to a dedicated page for comprehensive information, including speaker bios.
Additionally, users can utilize the new search function to find events based on keywords, dates, or categories.
Updated Community Engagement
Updated Community Engagement
News Section
News Section
News Section
The news section just got better!
We've upgraded it to feature the latest departmental updates, showcasing research breakthroughs, faculty achievements, awards, honors, and inspiring alumni stories.
Plus, we've added a dropdown search menu for easy navigation through news categories and access to archived news for a comprehensive look at past events and articles.
With a fresh look, the event section now features a visually appealing UI card format, presenting event details such as image, name, description, date, time, location, and filter tags.
Clicking on an event title seamlessly directs users to a dedicated page for comprehensive information, including speaker bios.
Additionally, users can utilize the new search function to find events based on keywords, dates, or categories.
Research Insight
Research Insight
Competitive Analysis
Competitive Analysis
Competitive Analysis
I reviewed the landing pages of four different university physics websites to see how they attracted students and boost enrollment through engaging design.
Each university had its unique way of drawing in visitors. I started by breaking down these different strategies...
I reviewed the landing pages of four different university physics websites to see how they attracted students and boost enrollment through engaging design.
Each university had its unique way of drawing in visitors. I started by breaking down these different strategies...


