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Texas A&M Physics & Astronomy

Texas A&M Physics & Astronomy

Texas A&M Physics & Astronomy

Launching The New Texas A&M Physics & Astronomy Site

Launching The New Texas A&M Physics & Astronomy Site

Overview

Overview

Overview

I spearheaded a redesign initiative at Texas A&M's Physics & Astronomy Department to combat declining student engagement and enrollment.


Focused on accessibility and user-centric design, we transformed the website into a central hub for over 22,500 students, faculty, and visitors, offering easy access to educational resources and support services.


The successful website relaunch established a new standard of excellence within the department, earning widespread praise and contributing to a remarkable 25% increase in user engagement and a substantial boost in student enrollment.

I spearheaded a redesign initiative at Texas A&M's Physics & Astronomy Department to combat declining student engagement and enrollment.


Focused on accessibility and user-centric design, we transformed the website into a central hub for over 22,500 students, faculty, and visitors, offering easy access to educational resources and support services.


The successful website relaunch established a new standard of excellence within the department, earning widespread praise and contributing to a remarkable 25% increase in user engagement and a substantial boost in student enrollment.

My Role

My Role

My Role

Front-End Developer & UI Designer

Front-End Developer & UI Designer

Front-End Developer & UI Designer

Timeline

Timeline

Timeline

Jan 2020 - Sept 2023

Jan 2020 - Sept 2023

Jan 2020 - Sept 2023

Team

Team

Team

Ryan Carmichael

Ryan Carmichael

Ryan Carmichael

Problem Scope

Problem Scope

Texas A&M students and faculty encounter frustration due to the department's website functionality issues and outdated content.




Texas A&M students and faculty encounter frustration due to the department's website functionality issues and outdated content.




Texas A&M students and faculty encounter frustration due to the department's website functionality issues and outdated content.




The previous website presented obstacles for current and prospective students in locating current physics degree plans, courses, and syllabi.


Users often experienced frustration due to broken links and outdated pages, which limited their academic pursuits and access to vital resources.


The previous website presented obstacles for current and prospective students in locating current physics degree plans, courses, and syllabi.


Users often faced frustration due to broken links and outdated pages, limiting their academic pursuits and access to vital resources.


Design Goal

Design Goal

Ensure effortless content discovery and an enjoyable browsing experience.

Ensure effortless content discovery and an enjoyable browsing experience.

Ensure effortless content discovery and an enjoyable browsing experience.

Design Strategy

Design Strategy

Establish Simple Navigation

Establish Simple Navigation

Enhance navigation by eliminating unnecessary pages, and introducing side menus for inner pages.


Enhance navigation by eliminating unnecessary pages, and introducing side menus for inner pages.


Add Search Function

Add Search Function

Implementing a search feature to assist users in quickly finding information or resources.


Implementing a search feature to assist users in quickly finding information or resources.


Revitalize Page Appearance

Revitalize Page Appearance

Adjusting page content to meet user needs and adding captivating imagery that mirrors the department's identity.


Adjusting page content to meet user needs and adding captivating imagery that mirrors the department's identity.


Adjusting page content to meet user needs and adding captivating imagery that mirrors the department's identity.

Updating Dept. Events & News

Updating Dept. Events & News

Upgrading this section to ensure timely updates and incorporate captivating imagery for enhanced engagement.

Upgrading this section to ensure timely updates and incorporate captivating imagery for enhanced engagement.

Updated Home Page

Updated Home Page

Revamped Landing Page

Revamped Landing Page

Revamped Landing Page

Upon arrival, users are welcomed by a vibrant hero slider that showcases upcoming events, student achievements, and faculty recognitions.


Plus, we've simplified navigation by removing outdated pages and restructuring the menu for easier browsing.


Furthermore, the revamped events and news section ensures that students have access to up-to-date information about departmental events and news, fostering a sense of community and engagement

Upon arrival, users are welcomed by a vibrant hero slider that showcases upcoming events, student achievements, and faculty recognitions.


Plus, we've simplified navigation by removing outdated pages and restructuring the menu for easier browsing.


Furthermore, the revamped events and news section ensures that students have access to up-to-date information about departmental events and news, fostering a sense of community and engagement

Updated Academic Pages

Updated Academic Pages

Undergraduate Courses

Undergraduate Courses

Undergraduate Courses

The undergraduate course pages have been overhauled to provide a more user-friendly experience.


Now, students pursuing either the physics or astronomy track can conveniently access their requirements interactively.


Users can easily toggle between viewing a comprehensive overview of both tracks, just the physics courses or only the astronomy courses.

The undergraduate course pages have been overhauled to provide a more user-friendly experience.


Now, students pursuing either the physics or astronomy track can conveniently access their requirements interactively.


Users can easily toggle between viewing a comprehensive overview of both tracks, just the physics courses or only the astronomy courses.

Updated Academic Pages

Updated Academic Pages

Degree Options

Degree Options

Degree Options

The undergraduate degree options page has been redesigned to offer users a more informative experience.


Now, each degree track includes a comprehensive description, providing users with valuable insights into the curriculum and objectives of their chosen track.


Additionally, users can download a PDF document outlining the required courses for their preferred degrees.

The undergraduate degree options page has been redesigned to offer users a more informative experience.


Now, each degree track includes a comprehensive description, providing users with valuable insights into the curriculum and objectives of their chosen track.


Additionally, users can download a PDF document outlining the required courses for their preferred degrees.

Updated Navigation

Updated Navigation

Floating Navigation

Floating Navigation

Floating Navigation

We've added a practical floating navigation bar on secondary pages, allowing users to quickly and confidently navigate between sections.


This feature ensures users can smoothly navigate between pages while retaining their sense of direction.


Additionally, we've included breadcrumbs across each page to inform users of their current location on the website

We've added a practical floating navigation bar on secondary pages, allowing users to quickly and confidently navigate between sections.


This feature ensures users can smoothly navigate between pages while retaining their sense of direction.


Additionally, we've included breadcrumbs across each page to inform users of their current location on the website

Updated Community Engagement

Updated Community Engagement

Event Section

Event Section

Event Section

With a fresh look, the event section now features a visually appealing UI card format, presenting event details such as image, name, description, date, time, location, and filter tags.


Clicking on an event title seamlessly directs users to a dedicated page for comprehensive information, including speaker bios.


Additionally, users can utilize the new search function to find events based on keywords, dates, or categories


With a fresh look, the event section now features a visually appealing UI card format, presenting event details such as image, name, description, date, time, location, and filter tags.


Clicking on an event title seamlessly directs users to a dedicated page for comprehensive information, including speaker bios.


Additionally, users can utilize the new search function to find events based on keywords, dates, or categories.

Updated Community Engagement

Updated Community Engagement

News Section

News Section

News Section

The news section just got better!


We've upgraded it to feature the latest departmental updates, showcasing research breakthroughs, faculty achievements, awards, honors, and inspiring alumni stories.


Plus, we've added a dropdown search menu for easy navigation through news categories and access to archived news for a comprehensive look at past events and articles.

With a fresh look, the event section now features a visually appealing UI card format, presenting event details such as image, name, description, date, time, location, and filter tags.


Clicking on an event title seamlessly directs users to a dedicated page for comprehensive information, including speaker bios.


Additionally, users can utilize the new search function to find events based on keywords, dates, or categories.

Research Insight

Research Insight

Competitive Analysis




Competitive Analysis




Competitive Analysis




I reviewed the landing pages of four different university physics websites to see how they attracted students and boost enrollment through engaging design.


Each university had its unique way of drawing in visitors. I started by breaking down these different strategies...


I reviewed the landing pages of four different university physics websites to see how they attracted students and boost enrollment through engaging design.


Each university had its unique way of drawing in visitors. I started by breaking down these different strategies...